Harnodi | 2011 Audi A1 First Drive Review | By American standards, the Volkswagen Golf based Audi A3 is a little car. Not so in Europe, however, where the A3 is a legitimate family hauler. In other words, there is plenty of room in Audi’s European product portfolio for a car with tidier dimensions. Enter the A1, Audi’s third attempt at the true small-car segment. The A1 is based on the VW Polo platform, a model that, ironically, emerged in 1975 as the cheapo version of the short-lived Audi 50. Audi’s second attempt, the all-aluminum A2, failed mostly because it was underpowered and overpriced at its launch in 1999. Today, the Luc Donckerwolke styled A2 is gaining cult status, albeit a bit too late. End of history lesson.
This new take on a small-car entry is similarly upscale, only now there’s a market for it. For this, we can thank the Mini’s wild success. Both cars are similar in concept but vastly different in execution. If you are a fan of the United Kingdom with its Victorian mansions, Beefeaters, changing of the guard, and all, you’ll appreciate the Mini’s approach to automotive design. If Bauhaus is more your thing, you will gravitate toward the Audi A1, with its clean lines and technoid LED strips and taillights. The Polo heritage is successfully hidden, and a “single frame” grille, previewed with the A8, predominates here, too.
Despite being smaller than the A3, the A1 looks tough and ready to scrap with the cheeky Brit. Its track has been widened compared with the Polo’s, and the headlights have a somewhat menacing look, especially when equipped with the optional xenon lights, which come with an LED strip that successfully mimics the A8’s. Audi will even paint the roof pillars, which stretch from front to rear in one smooth arc, in a contrasting color for extra awesomeness. This feeling of control is enhanced by the A1’s excellent chassis setup. The electric power steering simulates a full hydraulic system with perfection and is very direct, too.
Labels: Audi
